Brought to life by the ultimate classical values of Pride and Prejudice, that the brand aims to resurrect into life through powerful Skincare-infused make up products with one goal: Empowering the woman’s independent sense of Pride.
The brand is essentially a celebrated entanglement of the long-standing historical resonance between Italian & Egyptian culture, and the founder’s infatuation with their influence on beauty. Inspired by the cultural transition of the Italian Renaissance from history to modernity, the brand revives this transition through hybrid products-where skincare and make-up become one.
Deriving from the Renaissance of the Italian Beauty Industry, clinically proven to be the worldwide hub of beauty and inspired by the influential beauty of the Ancient Egyptian Queens, the brand’s unparalleled historical abundance and tribute to royalty is reflected in the curated collections and the versatility of their formulas.
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